Laine Sutherland Designs on TheHungryJPEG has proved to us that creating a lot of stunning designs is never a problem if you have a strong passion in what you do. A very bubbly and cheerful person, Laine managed to incorporate her wonderful traits into her designs and that’s what makes her works look fun and enticing. Let’s get to know Laine, the owner of Laine Sutherland Designs store in our interview session below!
Could you tell us about yourself?
Hi, I’m Laine. I’ve been drawing for as long as I can remember, but I only seriously started designing clipart back in 2013. I was teaching at the time and loved creating my own images for my classroom. In 2015 I took the leap, and started designing full time – my little clip art & font store is a passion project of mine and I’ve been slowly building it up for a number of years.
How long have you been in this industry?
I have been in this industry for about 5 years and above.
When did you know you wanted to pursue designing and start selling it?
In 2013. I loved drawing and creating cute illustrations. I have only recently begun designing fonts and I love the process and how different it is to designing clipart.
What inspires you the most? Where do you get your inspiration?
In the beginning, I was inspired by what was happening in my classroom, but soon after leaving teaching I became a mom and now it is my daughter, Paisley, that inspires me every day. Her boundless energy, love for life and outgoing personality are the inspiration behind many of my fonts and clipart sets. My font “Daisy Chain” was actually thought up whilst watching her make daisy chains in the garden and watching her twist and turn all the stems and flowers between her fingers.
Are you a traditional or digital artist? What are your preferred mediums to create your designs and graphics?
I would say I am a digital artist and all my designs happen on my laptop or iPad. However, my preferred medium has always been pens and paper – I love the feeling of a fineliner pen on a clean piece of white paper.
Could you describe your design style?
Quirky and fun! I love bright colors and fun shapes!
What is your favorite part of the designing process?
The first image or letter of a new set. I will often have one idea and that first image can totally change the way the rest of the set goes – they tend to have a life of their own and they decide what I should create!
Have you ever experienced creative blocks before? How did you handle it?
I am always designing different things – website, fonts, clipart – so when I do have a creative block, I just focus on the next project and wait for inspiration to find me. Walking through the forests or down to the beach with my family is also always a great help!
Laine Sutherland Designs’ Favorite
“Curly Sue is my favorite font. My daughter has the wildest, curliest hair and every time I use it I can’t help but smile and think of her!”
Do you have any advice or tips for future graphic designers out there?
Just start. Stop worrying about what other people think and go for it. There will always be people who love your work – focus on creating for them and designing things that you love! The rest will follow!
If there is something you wish The Hungry JPEG could do for you, tell us.
The Hungry JPEG has been amazing – I have really felt like they have been ‘in my corner’ as a designer and have really helped me with promoting my work. Thank you!
Mostly inspired by nature and her lovely daughter, Laine has created more than 70 packs of fonts that could help you to get over with your endless creative blocks. Be it seasonal-themed font packs like Spring and Summer Road Trip or a freestyle font for party and school– Laine will come with a long list of choices for you. All you need to do is visit Laine Sutherland Designs on THJ now and pick your favorite work! With less than $10, you will be able to purchase your very own font pack. Hope you will like it, till then!
